UGC

UGC stands for User-Generated Content. It refers to content created by an end user or customer, versus the business or service. UGC provides a more organic and authentic message that potential customers can relate to when viewing this particular type of video or photo content, giving the potential to reach higher conversion rates.

WHY UGC?

Authenticity

UGC is often perceived as more authentic and trustworthy since it comes from everyday individuals who have experienced the product or service.

Social Proof

Positive User-Generated Content serves as social proof, influencing potential customers by demonstrating that others have had positive experiences with the brand.

Engagement

UGC encourages active participation from the community, fostering engagement and a sense of community around the brand.

Viral Potential

Compelling UGC has the potential to go viral, rapidly increasing brand visibility and reach as users share content within their networks.

Cost-Effective

Generating UGC is often more cost-effective than producing high-budget traditional advertisements due to its reduced quality and shorter duration.

Adaptable & Agile

User-Generated Content is inherently adaptable and can be quickly updated to reflect current trends or respond to changing market dynamics.

Diverse Perspectives

UGC provides a diverse range of perspectives, showcasing different use cases and benefits of a product or service, reaching a broader audience effectively.

Building Community

UGC fosters a sense of community around a brand, creating a two-way conversation between the business and its customers.

By incorporating user-generated content into their marketing strategies, businesses can benefit from the authenticity, engagement, and cost-effectiveness that this form of content offers.

Why Us?

Unfortunately the stigma with UGC is that it is often low quality or unprofessional, and so we aim to change this perspective by utilizing our 5+ years of experience in professional content creation to provide stunning, captivating content every time. With professional lighting, audio and visuals we will make sure to showcase products and services in the best - and most authentic - way possible.


Additionally, user-generated content is often outsourced to everyday individuals, whereas we are an established company with years of experience in effective communication, quick turnaround, and collaborative feedback. Simply put, you can trust us to prioritize and treat your company with the same level of importance and respect as our videography and photography clients.

What’s Included in UGC Packages Offered by MurmrMedia

There are many ways that user-generated content can be accomplished. Ultimately, the desired end result will affect the type of content we capture. Perhaps you want a testimonial review style video to highlight an end user's thoughts on a product, or an unboxing video to showcase your company's improved packaging that is better for the environment… The options are endless, and if in doubt, you can always contact us to discuss the right solution for you.

What We Offer Currently

Testimonials and reviews

Voiceover

Product showcase (aesthetic)

Unboxing

Day in the life/vlog

Product demo

Location tours

GRWM (get ready with me)

Service demo

Tutorials

Unique video transitions

BUSINESS VIDEO Production

We film and edit high-end video for businesses just like yours.

It is our mission to create professional videos that clearly communicate your message and reach your target audience. We constantly strive to be unique and highly creative ensuring your final video gets the recognition you deserve.

SOME OF OUR RECENT UGC VIDEOS

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